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What Real-Time Data Does For Venue Owners & Operators

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PUBLISHED: 26 June 2019


Intelligent Stadium Elevates Fan Experience Through Decisions Based On Real-Time Data

A National Football League franchise had been waiting 2 days to capture and process their game day analytics on parking, attendance, merchandise sales, food & beverage consumption, and the overall satisfaction of the fans in attendance. This delay prevented leadership from having the ability to both respond immediately to customer issues as well as improve the overall sales and operations of the arena. 

The Team needed to be able to see real time data, in an easy to digest platform, from their main revenue generating sources. This would ensure they were able to react quickly to issues and ensure optimum fan experience as well as maximizing game day revenue. To achieve this objective, the NFL Franchise chose to utilize a solution implemented by NIMBL.

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  • Implementation of the Venue Analytics Package using SAP Cloud Platform, SAP Analytics Cloud, and SAP HANA Database as a Service
  • Creation and utilization of SMS alerts to immediately notify service reps and VIP Suites when one of their guests has arrived at the venue ensuring they provide the highest level of hospitality.
  • Realization of real time analytics from all key data sources in the arena delivered to a 64-inch touchscreen digital dashboard in a c-level suite at the stadium.
  • Enablement of arena employees and officials to track sales in real-time and proactively improve the game day revenue as well as the fan experience.

About The Client:

Our client is a National Football League Sports Franchise located in in the Western United States of America.

Looking for more?

View a quick demo on SAP Venue Analytics.
View an Infographic on the value of SAP Venue Analytics.
View a LinkedIn Live event with did with the customer and SAP.

What Real-Time Data Does For Venue Owners & Operators

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