Optimizing the Fan Experience with Real-time Analytics
The world of sports is filled with a wealth of analytics that track a player’s performance. These stats can be examined instantly and then utilized to adjust the player’s actions in-game for greater success or to predict future performance. Until recently, these “game changing” reports have been specific to athletes on the field, but thanks to the efforts of NIMBL and SAP, this level of insight extends to the entire stadium.
The Intelligent Stadium
The SAP Innovation Awards, “celebrating the achievements of top companies and people across the globe that are using SAP platform technologies to transform their business team” recently announced, “The Intelligent Stadium: Leveraging Real-Time Insights to Optimize Fan Experience” as the 2019 Digital Trailblazer Winner. Chosen from 233 candidates and whittled down to 81 finalists, the solution, implemented by NIMBL runs on the SAP Cloud Platform and represents a transformative shift in the way venue owners utilize real-time data to create value and impact fan experience in the moment.
The solution that made it possible
Through NIMBL and SAP’s implementation of SAP Cloud Platform, SAP Analytics Cloud, and HANA Database as a Service, the Intelligent Stadium is able to pull real-time information from multiple data sources around the stadium (attendance, parking, sales, and customer satisfaction) and consolidate the data on digital touch screens in an executive level suite overlooking the field.
NIMBL CTO, Michael Pytel, sees limitless possibilities for the solution, “SAP Cloud Platform enables organizations who operate large venues to bring together analytics from any data source. If there is a database connection or API available, we can get the data almost instantly. Whether that’s a camera feed where we use computer vision to count people or a direct feed from point-of-sale systems, our goal is to combine and blend data to make decisions. Beyond dashboards, these capabilities can interact with operational teams via SMS text to real-time alerts and escalations. The platform can be extended into endless directions and we’re excited to meet the next customer who brings new challenges.”
If there is a database connection or API available, we can get the data almost instantly…and the platform can be extended into endless directions.
Operational teams now have the capabilities to review important KPIs related to revenue per attendee and sales frequency by location. Executives can leverage these insights to compare results based on weather, time, month, year and behavioral factors unlike ever before. Historical data can also be accessed to measure current performance against past performance to gauge success and allow for proactive adjustment to increase both revenue and fan satisfaction.