By David Morante, NIMBL
There is a shift happening in business today. One that technical firms have been working through for a number of years now…but one which all companies will likely experience. There is no doubt that customers are the lifeline of all companies. However, more and more, the actual employees of the company are beginning to be seen as equally critical to its overall success. In this, companies now need to wow their employees and convince them that their organization is a better choice than the competitor or business down the street. The literature on what it takes to attract, keep, and develop employees is abundant, but the underlying tide, or movement, of focusing on employee engagement with the same fervor and effort as we do with customers, is not so outwardly apparent.
Employee engagement begins with the employee experience. The employee experience starts with the day an applicant reads about a company on Glassdoor, researches the company website, and sends in his or her resume. The experience continues as employees meet and interact with people, learn about values and behaviors and develop the skills necessary to ultimately self-actualize. How an employee interacts with his or her organization is akin to how a customer interacts with a company selling a product or service: a strong emotional connection.
Marketing has been tapping into emotional connections to sell products for a long time. Retailers use image to successfully sell their products. There is again an abundance of information showing how successful marketing campaigns play (and at times prey) on our emotions. Why is this done? The answer, based on this research, is that most of the decisions we make are made outside of our conscious thought. In addition, we often unconsciously search out the data to support the decision we have already made. This happens inside all of our organizations. We chose in an instant, whether we like or dislike our place of employment and then we see all the reasons to support this decision.
Companies, and specifically HR teams, are more and more aware of this. They understand that every interaction an employee has each day at their organization confirms their employee’s preconceived idea as to the kind of company at which they work. An HR team’s aim, when trying to enhance engagement, is for the vast majority of their employees to be on the lookout for information to support how great they feel about being part of their organization…and not vice versa. There are many factors at play within organizations that enhance engagement, including leadership, hiring, and communications. The employee experience is the culmination of these engagement factors. The Talent Management System (or Human Resource Information System) you chose has the capability to enhance this experience…or sabotage it.
Talent Management Systems today and in the future need to strengthen the emotional connections employees feel with their organizations. Your HRIS – via mobile, daily interaction should be a platform by which your people interact and experience your company. It is not just a system of record, but allows for a vibrant community of team members committed to common goals and emotionally attached to a cause. It needs to be a super charger of your culture and provide for more collaboration, interaction, and the go-to place for employees. So, go slow to go fast before choosing your Talent Management System because the platform you chose can be a critical component to your quest for enhancing your employee experience and thus enhancing your employee engagement. There is little doubt that a highly engaged workforce will wow your customers and make your business better.